When I searched to see if any Target stores around Boca Raton, Florida are participating in this new feature, it seems that most of them in our area of South Palm Beach County, FL are accepting this new form of payment.
I'm sure that consumers and coffee retailers can agree that this new application is very significant. While the Starbucks Card Mobile application seemed like a great idea (who doesn’t love the thought of having their iPhone scanned to pay for coffee?), in the past it could only be used at 16 retail stores in Seattle, Washington and Silicon Valley in Northern California. Now that over 1000 additional Starbucks inside Target stores have been added to the functionality of the application, this alternative payment option has definitely raised the status of the company.
I think this is a great example of pushing technology to the next level. Hopefully other retailers will jump on the bandwagon in this upcoming year. If you have an iPhone, I highly recommend driving to your nearest Target and taking a test drive of this new feature. To see a list of local Targets in the Boca Raton, Florida area, check out the site.
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