Home Staging

Koolik’s Recommend Home Staging

When selling a home, the buyer’s first impression is critical. A home that shows well has a competitive edge over other homes. Wendy and Elliot Koolik of Koolik Group Realty have identified that it is imperative that when selling a home it must look the best it possibly can. This is why they have aligned themselves with Brooke Porter, President of Designed To Sell, a Boca based staging firm. Porter works with sellers in preparing their home for show through a process called home staging.

Home staging prepares a home for sale so it appeals to a large variety of buyers. Furniture layout, lighting, traffic flow, repairs and aesthetics are all examined and addressed in order to transform a home into a “model” that is visually appealing to buyers.

Most homeowners have organized and decorated their home in a way that is attractive to their tastes and lifestyle. “Homeowners often don’t realize that over time, their homes have become cluttered and/or worn, but buyers see it right away. The goal of staging is simply to make your home stand out and often that can be accomplished by simply de-cluttering, de-personalizing, and sprucing up,” states Porter.

As part of a well thought out marketing effort, Wendy and Elliot Koolik’s clients receive a consultation from Design To Sell and are given a staging plan which includes a room-by-room written report detailing what the homeowner can do to prepare the home for sale. The report includes tips on cleaning, repairing problems, rearranging furniture, de-cluttering space and neutralizing the décor. “The recommendations can be completed by the homeowner or we can have it done for them by a team of professionals,” says Porter.

Although the cost of completing the recommendations varies, it is far less than the first price reduction when a home does not sell. The cost of staging a home is an excellent investment when you consider the appeal it brings to buyers.

Elliot says, “There is never too much you can do to sell your home. It’s obvious that if a home shows better, it will sell quicker and for a higher price.”

Staging a home is a win/win situation for everyone. The seller is now able to present the home in the best possible condition, the buyers have a better house to view and the realtors have a better home to sell and market. “In the end, home staging is an additional tool that we have chosen to use to benefit our sellers in assisting them to sell their home,” states Wendy.

For more information on Brooke Porter, please call 561-400-1856 or email her at brookster100@yahoo.com

About Wendy and Elliot Koolik: Wendy and Elliot Koolik are recognized leaders in the Boca Raton luxury and country club real estate communities. While they are active in all of Palm Beach County, they focus on Delray Beach, Boca Raton and Highland Beach. Wendy and Elliot Koolik have sold more than $350 million dollars in real estate by offering their clients a unique marketing plan for their home and an unparalleled level of customer service.

Wendy and Elliot are part of Koolik Group Realty, a family-owned and operated real estate company serving buyers and sellers since 1990. The real estate firm is known for its responsiveness to clients, knowledge of the neighborhoods they specialize in and, above all, for its boundless passion for the real estate business.

For more information, contact Wendy and Elliot by phone at 561.393.9997 x113, online at www.ElliotKoolik.com , by e-mail at EKoolik@Koolik.com or visit their blog at www.bocaratonluxuryrealestate.blogspot.com